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Your online presence on social media platforms plays a significant role in how others view your business. Your social media presence can basically make or break your brand.

 If people are talking about your brand and you are not listening, now would be a good time to ramp up your efforts and take control over how people perceive your company, products, and services in the online world.

This article will help us share some actionable tips on how to track and manage your reputation online.

Track mentions of yourself, your company, products, or services

This one is a no-brainer – you have to monitor what people are saying about your company and your products or services because if people are happy with you, your brand, and your business, others will know. If they aren’t happy about how you manage certain issues, others will know this as well.

Negative comments travel at the speed of light in the online space. If you don’t catch them and react on time, they can negatively affect how people view your business because if people aren’t happy about how you’re doing business, they won’t just send you an angry letter or write to the paper. They’ll call out your shortcomings on social media, and before you know it, you could have a PR disaster on your hands.

Try this, if someone writes a positive tweet about your product, you can retweet and thank them. You can also respond to a dissatisfied customer before things get out of hand, get involved, and offer a solution!

The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

 Use Google Alerts

You can customize Google search settings so that you receive an email alert every time a search listing with your name is added. That way, you don’t have to search for yourself periodically to keep track of your reputation – Google does all the work for you. Just visit the Google Alerts website, type your name into the “Search Query” box, and customize the parameters. Select your email in the “Deliver to” box and click “Create alert.”

Track and encourage reviews online

In the online world, your brand ambassadors and detractors have the equal opportunity to voice their opinions.  Online reviews are powerful tools, especially for attracting customers early in the buying cycle, because Consumers hold all the power and they can use it to shape the online perceptions of your company. Their words become the social proof your potential customers are looking at when assessing your company’s reputation. So instead of fearing negative reviews, or worse, pretending they don’t exist, you should take a proactive approach to online reviews. Always respond to negative reviews with a solution. Being silent about it will only make things worse!

Develop a system to encourage reviews and ensure your happy customers can easily submit their feedback. Don’t be shy to ask for a review post-purchase. More people will leave a review when asked. If you’re having trouble getting reviews, incentivize the process in your campaign with a giveaway or competition

Create consistency across social networks

Social media networks play a particularly important role in building and managing your online reputation.

And consistency across your social media profiles has a lot to do with that. It helps people discover and remember you and sends the message that your brand is reliable.

In general, this could mean keeping color schemes, logos, and layouts similar on all your profiles. But it also means making the effort to keep your messaging consistent and on brand.

You can also keep some consistency with the content you publish on each social network. For example, you can use the same filter on Instagram photos or use similar image styles.

Track and remove spammy links

Spammy links are a part of negative SEO. They can hurt your website’s Google ranking as well as your online reputation

Negative SEO is typically a result of a competitor or a hacker intentionally trying to bring down your search engine rankings using black hat tactics.

If someone is creating lots of poor-quality links to your website – you need to be aware of this!

You can use a tool such as MonitorBacklinks.com to help. This tool provides you with a list of all your website’s backlinks together with metrics that show how valuable (or not) each link is.

Careful cultivation of your brand’s online reputation can increase your sales and positive sentiment toward your brand. People expect businesses to engage with them on social media to at least some degree, so it’s important to do it right. Avoid the pitfalls, because the world is watching!